The Holiday Season is fast approaching and although there’s good reason to be skeptical with the economy pointing to anything but a 
big retail season, there are some bright spots as far as ecommerce goes. Remember that in Q2 for this year alone, $34 billion has been spent online according to comScore.
That means while more traditional methods of buying and selling goods and services are feeling the effects of the recent market tumbles and general problems, commerce on the web has been forging ahead with record sales thanks in part to new interactive marketing strategies that gather in social media, search engine optimization (seo) and well written content.
One recent example of an online retailer that’s making a big splash noted their strategy took a few different approaches. The fashion house’s campaign started with the traditional underpinning that’s not likely to change soon for any company looking for great internet based sales—the website. Of course, the website has evolved from a collection of static pages with keyword stuffed content, and the demand for interactive copy that began with social media was the catalyst that changed all that.
In the case of the fashion house in question, shoppers can look through the inventory of what the company has to offer, read values added articles about the latest trends, and even buy the products all from the same website.
What’s also important is they have created a mobile app and a mobile version of the experience because following the trends is essential when it comes to selling on the web.
In related news, there are reports internet advertising in all its forms is taking hold in places where you might not expect. In some parts of the Arab world, Internet advertising has started to make inroads, accounting for 9% of the total revenue but still far behind more traditional methods like television and newspapers. The Omnicom Media Group (OMG) has reported the method will account for US$170 million (Dh624.43m) this year. It might not sound like big numbers, but The National, the Abu Dhabi Media company’s first English-language publication, is helping the process along by being a professional, well written English language newspaper in the UAE and reporting on Internet advertising’s climb.
Still not everything is as good as it seems for all internet based companies. Google has been downgraded by the same people that dropped the credit rating of the American Government. It seems their purchase of Motorola Mobility is causing some concern in what’s looking like a brewing war in application patents.
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