Viral Star iamamiwhoami Releases New Video Before Her First Live Performance

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One week before her first live performance at Sweden’s Way Out West, Jonna Lee (a.k.a. iamamiwhoami) is out with a new video — a continuation of the vid for “;john,” which accompanied an announcement that she would emerge from the shadows to play the summer music fest.

iamamiwhoami started as an anonymous YouTube entity in December 2009, sending music bloggers links to artful, epic videos with meandering mysterious storylines.

Now, however, more than a year later, we know that iamamiwhoami is a project headed by Swedish singer-songwriter Jonna Lee. The project even garnered Lee and Co. an MTV OMA nomination for Most Innovative Artist. However, it lost to Lady Gaga.

The above video — for the song “Clump” — picks up right where “;john” left off, with Lee lying on a bed of what appears to be toilet paper rolls, intercut with scenes featuring a mysterious, hairy creature romping in the tall grass. It’s a highly sensual video — without showing any skin — so be forewarned if you have an over-the-shoulder kind of boss.

[h/t Kevin Anderson]


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