ABS-CBN soars high on primetime TV.

More households in the Philippines tune in to ABS-CBN to be entertained and informed especially when TV levels peak at its highest during primetime from 6 PM to 12 midnight.
Data from Kantar Media showed that ABS-CBN remains to be the number one TV network with a national audience share of 43 percent in August primetime or a whopping 13-point lead over GMA’s 30 percent.
Advertisers, which invest majority of their TV ad spending on primetime, look at the TV ratings and audience shares of programs and TV networks to place their TV commercials in order to reach more households as frequently and efficiently as possible.
ABS-CBN programs secured 13 out of the top 15 most-watched programs in the country, making it the top choice for advertisers to put their advertising budget.
The multi-awarded and longest running drama anthology in Asia “MMK” (33.7%) hosted by ABS-CBN President Charo Santos-Concio took the top spot followed by weekday top-rater “100 Days to Heaven” (31%) and the recently concluded top-caliber action-drama series “Minsan Lang Kita Iibigin” (30.9%).
“TV Patrol” also ruled all newscasts in the country and secured the sixth spot with an average national rating of 28.6% as compared to its rival “24 Oras” with only 19.5%.
Newly premiered programs “My Binondo Girl” (28%), “Junior Masterchef Pinoy Edition” (27.8%), and “Maria La Del Barrio” (22.6%) also fared well on its pilot airings and instantly rose to ranks of the monthly top 15.
Other Kapamilya programs in top 15 most-watched programs nationwide for August are “Pilipinas Got Talent (Sunday)” (29.5%), Pilipinas Got Talent (Saturday)” (28.6%), “Guns and Roses” (27%), “Rated K” (26.3%), “Mula sa Puso” (23.5%), and “Junior Masterchef Pinoy Edition: The Appetizer” (22.9).
ABS-CBN obtained a national TV audience share of 36% in August, higher than GMA’s 35%.
Kantar Media has 22 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services. Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, and Wellmade Manufacturing Corporation. They also include pan-regional networks likes CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, and Sony Pictures Television International.
ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court.
ABS-CBN registered a consolidated net income of P976 million in the first three months of 2011, while GMA Network reported a P534 million net income in the same period.
ABS-CBN’s earnings before interest, taxes, depreciation and amortization or EBITDA hit P2.1 billion in the first quarter of 2011 while GMA Network’s EBITDA was P926 million. ABS-CBN delivered consolidated revenues of P6.6 billion from advertising and consumer sales.
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ABS-CBN Corporation, posted lower first-half profits at P1.7 billion, down 26% on weak sales and lower advertising revenues.The profit drop was limited due to a P674-million one-time gain on the sale of Sky Cable Philippine Depositary Receipts (PDRs) to Singapore's STT Communications.However, it was not enough to make up for the absence of political advertising which totaled P1.3 billion in the midst of national and local elections last year.Consolidated revenues hit P13.9 billion, a decline of 18% on year. Advertising revenues likewise dipped 24% at P8.8 billion.Stripping out the sale of Sky Cable's PDRs and political advertising last year, total revenues rose 1% and advertising revenues at 4%.Consumer sales for the first half was also down 4% at P5.1 billion, mainly from ABS-CBN Global, while revenues dropped 14% on year, on lower subscriber growth and stronger peso versus the dollar.ABS-CBN Global's overall viewer count dropped 1% on year, led by declines in the Middle East, Europe and Japan, but it's the contrary in markets like Canada, Asia-Pacific and Australia.The company set a P3 billion profit target for 2011, which the firm acknowledged may be tough to achieve."It will be a challenging year," ABS-CBN chief financial officer Ron Valdueza said.ABS-CBN Corp. is the parent firm of ABS-CBNNews.com.- by Liza Reyes of ABS-CBN News
THE Quezon City government on Monday said it was moving ahead to collect over P1 billion in unpaid business taxes owed by the ABS-CBN network.
ABS-CBN’s regular advertising revenues increased by 4% year-on-year due an upswing in its advertising minutes in prime time which makes up 75% of the company's total ad income. The big jump in prime time offset the decline in the daytime caused by week afternoon and noontime programs. The absence of Wowowee which was one of the main money makers last year was negligible thanks to the increased load in the late morning and evening slots. However, counting non-recurring political advocacies advertising revenues experienced a decline of 24% from a year ago reaching only P8.8 billion.Net income attributable to shareholders for the first half of 2011 is at P1.7 billion, aided by a gain on sale of Sky Cable Philippine Depositary Receipts (PDRs) to the Singaporean company, STT Communications Ltd. Meanwhile, earnings before interest, taxes, depreciation and amortization (EBITDA) hit P4.0 billion.For the period January to June 2011, eighteen of the company’s primetime shows were in the Top 20 with fifteen occupying the Top 13 slots: Emil Cruz Jr.’s Mara Clara, 100 Days To Heaven, Pablo S. Gomez’s Mutya, Minsan Lang Kita Iibigin, Guns And Roses, Pilipinas Got Talent (Saturday and Sunday), Noah, Maalaala Mo Kaya, TV Patrol (Weekday), Imortal, Rated K Handa Na Ba Kayo?, Wansapanataym, Gandang Gabi Vice and Goin’ Bulilit.
ABS-CBN Corp. plans to raise P5 billion for the rollout of digital terrestrial television (DTT) nationwide, company officials said.Rolando Valdueza, ABS-CBN chief finance officer, said the company has spent P500 million for a movie library for digital TV."It depends on the take-up. If necessary, we will do some fund-raising if we’re going to do a nationwide rollout," Valdueza said.Valdueza said the company is hopeful the commercial rollout of the new technology could take place this year.




