Watch the first official "Jobs" trailer, a Steve Jobs bio-flick starring Ashton Kutcher

Jobs, an upcoming biographical film aiming to depict the extraordinary life of former Apple CEO Steve Jobs, now has its very first official trailer. Originally due in April, it appears the film has been rescheduled for an August 16 debut.

The movie chronicles Jobs' life and the people who surrounded him between 1971 and 2001 -- just several years prior to Apple's founding and just long enough to cover its eventual fall and re-emergence as a technology superpower.

In April last year, we learned Ashton Kutcher would portray Steve Jobs in the upcoming indie flick. We even got an early taste of the film several months ago with an interesting clip where the dynamic duo -- Steve Wozniak (played by Josh Gad) and Steve Jobs (Ashton Kutcher) -- discuss the potential revolution a graphical user interface could inspire. According to the real Woz though, that parking lot discussion never actually happened, but it still makes for good theater.

The posthumous movie bills itself as "inspired by true events", a phrase which always worries me a bit when it comes to factual accuracy. I'm reminded of the made-for-TV movie Pirates of Silicon Valley which, although met with mostly favorable critiques, was something less than a true recounting of events.

Even so, at the very least, Jobs looks like it may be a enjoyable flick that hits the big historical points. It'll be interesting to see Joshua Stern's (director) and Matt Whitley's (writer) take on Jobs, Apple and the history of the personal computers.

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More Pinoy Households Watch ABS-CBN in August

ABS-CBN soars high on primetime TV.

More households in the Philippines tune in to ABS-CBN to be entertained and informed especially when TV levels peak at its highest during primetime from 6 PM to 12 midnight.

Data from Kantar Media showed that ABS-CBN remains to be the number one TV network with a national audience share of 43 percent in August primetime or a whopping 13-point lead over GMA’s 30 percent.

Advertisers, which invest majority of their TV ad spending on primetime, look at the TV ratings and audience shares of programs and TV networks to place their TV commercials in order to reach more households as frequently and efficiently as possible.

ABS-CBN programs secured 13 out of the top 15 most-watched programs in the country, making it the top choice for advertisers to put their advertising budget.

The multi-awarded and longest running drama anthology in Asia “MMK” (33.7%) hosted by ABS-CBN President Charo Santos-Concio took the top spot followed by weekday top-rater “100 Days to Heaven” (31%) and the recently concluded top-caliber action-drama series “Minsan Lang Kita Iibigin” (30.9%).

“TV Patrol” also ruled all newscasts in the country and secured the sixth spot with an average national rating of 28.6% as compared to its rival “24 Oras” with only 19.5%.
Newly premiered programs “My Binondo Girl” (28%), “Junior Masterchef Pinoy Edition” (27.8%), and “Maria La Del Barrio” (22.6%) also fared well on its pilot airings and instantly rose to ranks of the monthly top 15.

Other Kapamilya programs in top 15 most-watched programs nationwide for August are “Pilipinas Got Talent (Sunday)” (29.5%), Pilipinas Got Talent (Saturday)” (28.6%), “Guns and Roses” (27%), “Rated K” (26.3%), “Mula sa Puso” (23.5%), and “Junior Masterchef Pinoy Edition: The Appetizer” (22.9).
ABS-CBN obtained a national TV audience share of 36% in August, higher than GMA’s 35%.

Kantar Media has 22 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services. Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, and Wellmade Manufacturing Corporation. They also include pan-regional networks likes CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, and Sony Pictures Television International.

ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court.

ABS-CBN registered a consolidated net income of P976 million in the first three months of 2011, while GMA Network reported a P534 million net income in the same period.

ABS-CBN’s earnings before interest, taxes, depreciation and amortization or EBITDA hit P2.1 billion in the first quarter of 2011 while GMA Network’s EBITDA was P926 million. ABS-CBN delivered consolidated revenues of P6.6 billion from advertising and consumer sales.

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Nielsen: Hulu users watch more TV than Netflix members

Nielsen

Nielsen study shows what people are watching on Netflix and Hulu

As people begin to seek alternatives to Netflix after the brouhaha caused by its 60 percent price hike and separation of DVD and streaming plans, Hulu is one option where users are already watching more TV than their Netflix counterparts.

Nielsen recently conducted a survey of "more than 12,000 online interviews in March 2011, focusing on usage and attitudes for over-the-top video, particularly Netflix and Hulu."

Hulu

Hulu users watch a lot more TV than their Netflix counterparts. Here, a screenshot from one of their choices, "The Colbert Report."

At this exclusively streaming site that never had DVDs, Hulu watchers are definitely fans of the small screen, as they outnumber Netflix members 73 percent to 11 percent of respondents who said they use the services to watch TV shows. Movies are big in the Netflix world, with 53 percent of members using it to watch flicks, while only 9 percent of Hulu users do the same.  

Twice as many Netflixers watch TV and movies equally (36 percent), in comparison to 18 percent over at Hulu.

Regardless of what they're watching, Netflix subscribers do so on a TV screen (58 percent) rather than on their computers, while Hulu users consume most of their viewing on a computer (89 percent).

You can read more about how viewers connect to Netflix and Hulu — especially through video game consoles — through this related story.

Hulu is free, but those who want to shell out $7.99 a month can upgrade to Hulu Plus, which yields even more movies and TV shows, through current seasons. Netflix also offers up to a month on a trial basis, while Hulu Plus only allows that option for students (two weeks for everyone else).

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Check out Technolog on Facebook, and on Twitter, follow Athima Chansanchai, who is also trying to keep her head above water in the Google+ stream.

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