Strategic eMarketing to Sponsor Humboldt Lemonade Day With Website Design and Promotional Work

PRLog (Press Release) - May 15, 2012 -
Eureka, CA – Local marketing company Strategic eMarketing is supporting Humboldt Lemonade Day by providing website design, social media updates and updates to http://humboldt.lemonadeday.org/.

Strategic eMarketing will also be working with Humboldt Lemonade Day to increase the program’s online presence via social media and blogging. With more ways to connect with the kids and the community, the Humboldt Lemonade Day group can provide the support and encouragement needed for the big day to be a success.

Humboldt Lemonade Day on June 2 is a part of the National Lemonade Day program (http://lemonadeday.org/). It’s a free, fun, experiential learning program that teaches kids and teens how to start, own and operate their own business using a classic American example: the lemonade stand. The program got its start in Houston, Texas, in 2007. Since then, it has grown to 120,000 kids across 31 cities in both America and Canada.

“It’s very empowering for kids to experience building their own business and to learn the fundamentals of business,” said Strategic eMarketing owner Emanuel Rose. “We look forward to seeing all the young entrepreneurs and their lemonade stands on June 2.”

The Arcata Economic Development Corporation coordinates the program in Humboldt County, and program director and Queen of Lemonade Day Susan Seaman said Humboldt Lemonade Day provides a unique opportunity for many kids and their families.

“The real joy from Lemonade Day comes from talking to participants and hearing their stories. Parents and mentors work with kids to build stands, to try new recipes or pass down family recipes,” Seaman said. “Parents have an opportunity to talk to their kids about money, hard work and saving in an atmosphere of optimism.”

Humboldt County is one of only two communities in California that took part in the 2012 Lemonade Day, according to the national website’s map of participating cities.

Lemonade Day aims to empower youth to take ownership of their lives and become productive members of society – the business leaders, social advocates, volunteers, and forward thinking citizens of tomorrow.

About Strategic eMarketing:
This Eureka, CA based marketing and advertising company develops transactional marketing campaigns that integrate search engine optimization, social media branding and performance tracking through strategies that include local search, SEO, website design, social media, advertising and public relations. http://strategicemarketing.com/

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Unique, Very Affordable Subscription-Based Old Time Radio & Movie Website

PRLog (Press Release) - May 15, 2012 -
OTR4U.com came about as a recurring suggestion from customers who had bought Old Time Radio shows previously. They wanted a subscription-based website which would provide them with old time radio and old time movie entertainment. To further enrich the customer’s experience, it was decided to include related articles, stories, and historical facts about the entertainment industry. As such, OTR4U.com is not merely a website where customers go to listen to old time radio shows alone. It will be a website more geared to be an enriching entertainment center. This holistic approach is the main theme when designing this website.

There are various subscription plans for www.otr4u.com to accommodate the different needs of the subscribers. In addition to the monthly ($6.50/mth) and yearly ($60/yr) subscription rates, the customers is also able to access a trial period plan ($3.00 for 10 days) before making a decision.

As a subscriber of www.otr4u.com , the customer is able to access at least 8 new old time radio shows per day, 4 new old time movies per week, a “This Day In History” section per day, a short story (titled 55-Worder) section per day, an article on the old time entertainment industry per week, and other old time entertainment related nuggets.  The necessary shows will be uploaded on a daily basis.  Sunday will be the only day during the week when no new material will be loaded to the website.  It is important to emphasize that none of the shows on the website infringe any copyrighted material.

To further reinforce the enriching experience of the subscriber, the previous 6 days worth of shows are accessible at any time. This will ensure that the subscriber will be able to catch up on any shows which s/he might have missed previously.

The old time radio shows will include shows from all the different genres – comedy, western, science fiction, horror, children, variety, mystery/detective, history, and many others. This variety attempts to accommodate the different tastes of the subscribers. The old time radio shows will also be “fine-tuned” for different occasions. For eg, Christmas shows during the Christmas season.

As stated before, there will be 3 new old time movies per week. The new movie on Monday (Monday Classic) will be a Western, Film Noir, Action, Mystery, or Thriller. The 2 new movies on Wednesday (Wacky Wednesday) will be a comedy and a cartoon. The movie on Friday (Freaky Friday) will be a horror or a science fiction movie. The movies will run for 7 days each and will be replaced at the end of the week with new ones.

Both the old time radio shows and the old time movies will have the functionality to be viewed live (livestream) or be downloaded for later enjoyment on the computer or portable devices like MP3/MP4 Players. This functionality further accommodates the differences in the needs of the subscribers.

In addition to the old time radio shows and old time movies, the subscriber will also enjoy a “This Day In History” section. This will highlight a certain historical occurrence for that particular date. Further, the story section, called the 55-Worder, will highlight a story told in 55 words. The “This Day In History” section and the 55-Worder are done on a daily basis. The “News – This And That” section is an article done on a weekly basis and is launched on Mondays. These articles will explore the old time radio and old time movie genres.

As a further enrichment of the entertainment experience of the subscribers, there are old time radio scripts which are easily accessible by the subscribers for their pleasure.

OTR4U.com is owned and operated by Frank D, who is an old time radio and old time movie buff himself and is greatly passionate of keeping this portion of the entertainment history alive by creating and operating this website. The subscription fees are actually used to offset the operating and administrative costs of running the website.  Please do not hesitate to contact Frank if you have any questions.  Any suggestion, recommendation, and queries are always welcome and can be forwarded to customerservice@otr4u.com. Alternatively, contact can be made by mail. The mailing address is P.O. Box 391263, Omaha, NE 68139.

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BBC News website wins top award

25 September 2011 Last updated at 06:09 GMT Giles Wilson and Bella Hurrell, from the features team, accepted the award The BBC News website has won an international award for general excellence in online journalism.

The site won the Online Journalism Award for a large website beating competition from the New York Times, Washington Post and Al-Jazeera English.

Accepting the award in Boston, features editor Giles Wilson said it was "fantastic recognition" for the hard work of all involved in the site.

Zeit Online, Flipboard and the Washington Post also won awards.

The BBC News website was praised by the judges in a posting on Twitter, reading: "The standard bearer, pushing the whole field forward. Strong in leveraging tech for journalism."

Editor Steve Herrmann said: "The award is brilliant news - it comes in the year following a major revamp of the news site, including a complete redesign. It's also been a year of huge news stories and we have been able to be increasingly effective at showcasing all the BBC's newsgathering potential and expertise on the site.

"We also launched our North America edition a year ago, and have just announced a further investment in Washington, to run an international edition of our popular Magazine section, with the backing of BBC Worldwide, the BBC's commercial arm, which funds our services internationally."

'Excellent work'

The awards were launched in 2000 and are administered by the Online News Association, in partnership with the University of Miami's School of Communication.

They seek to recognise excellence in digital journalism and focus on independent, community, nonprofit, major media and international news sites.

The Los Angeles Times and Pro Publica each won $2,500 and the Gannett Foundation Award for Innovative Investigative Journalism for investigations about corruption in a small California town and the high cost of kidney dialysis in the US respectively.

Online Journalism Association chairman Anthony Moor said: "What's most gratifying is to see the proliferation of quality work from next-generation digital journalists.

"While there is justifiable concern about the fate of numerous long-established newsrooms, there's a healthy amount of excellent work coming from a new class of publications that don't rely on broadcast or print to inform the public."

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Tips To Use Blogger To Increase You Website Traffic

Traffic, what does it mean to you? If you are a blogger then traffic is your livelihood, without it your blog will not last. What you need to understand is traffic is what makes or breaks a blog and that is why doing everything you can to get traffic is essential to making sure your blog gets the following that it needs.

When it comes to getting traffic you need to go where the traffic already is, Google. Everybody uses Google, so why not use one of their own websites to help you get traffic? The two best websites that Google has in order to get traffic are Youtube.com and Blogger.com, for the sake of this article I am going to focus on Blogger to help you get traffic. The reason why Blogger is such a great way to get traffic is because they have a high page rank, lots of viewers each month, it will pass some link juice, and it is very easy to set and forget.

The first thing you need to understand is how to setup a Blogger blog to work the way that you want it to. What I always do is I build a 10 post blog about whatever the topic is that my website is on and then I interlink all the pages together. The trick here is to target 10 different keywords, my advice would be to target keywords with at least 1000 local monthly searches each. The reason why you want this much traffic is because not everyone will go to your site if it is found on the search engines and an even smaller amount of people will click on your link. Just remember that this strategy along with the following 4 tips will get you more free traffic in a short amount of time than you have ever thought possible.

Everybody knows that you need to promote your own site to get traffic but for some odd reason they think they don’t have to promote other blogs or Web 2.0 properties. Trust me, when it comes to getting traffic even Blogger blogs need to be promoted. What I do is I will write articles for article directories and other blogs and I will use 1 link for my Blogger blog and the other link for my actual website. Another thing you can do to promote the blog is to use social bookmarking, it is easy and if done right will actually get you a decent amount of traffic.

Have you ever gone to a website that didn’t have any pictures, videos, or anything other than text? Don’t you get tired of just reading? It has been proven that pictures and videos will keep a reader on your site roughly 37% longer and that is why you need them on your blog. Not only will pictures and videos keep your readers on the site longer but they will also make the site feel more lived in so that it doesn’t just look like it is there acting as a portal to your main site.

If you want to get the most traffic as possible then you need to keep adding content to your Blogger blog. I am not saying you need to write 1 new blog post every day but you at least need to add 1 new post each month. All you need to do is make it look like the site was not forgotten about because search engines dislike sites that never offer any new information.

Do you have more than 1 website that you want to promote? If you have a few websites then you don’t want to use the same Blogger blog for all your sites, build more blogs. People are always looking for a shortcut but when it comes to getting quality traffic there really aren’t any shortcuts.

Do yourself a favor, get out there and see for yourself how powerful this technique is while you are thinking about it. I am not saying that I am the best blogger out there and I know for a fact that I don’t get as much traffic as many other sites out there but I know what works and this is one of those methods.

If you have had experience with Blogger and it is sending you a decent amount of traffic then let us know about your experiences in the comments below.

About the author:
Adam Snyder has been able to earn cash online through his service business and through online marketing for many years now, if you want to see how he makes over $6000 a month online then check him out at DormRoomCash.com

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Letterman Threat – Jihadist Website Warns David Letterman

An article from a Jihadist website encourages Muslim followers to “cut the tongue” of late-night host David Letterman for a joke he has made on his show about their religion.

The contributor of the article in the Muslim forum identified himself as Umar al-Basrawi. He was reacting to David Letterman’s reference to both Osama bin Laden and Kashmiri after the US drone strike in Pakistan on June 5 by putting his hand on his neck and demonstrated the way of slaughter.

“Is there not among you a Sayyid Nosair al-Mairi … to cut the tongue of this lowly Jew and shut it forever?” Al-Basrawi wrote, referring to El Sayyid Nosair, who was convicted of the 1990 killing of Jewish Defense League founder Meir Kahane. Letterman is not Jewish.

Filed Under: News
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Hershey's website hacked, recipe changed

Hershey's

One would think that some things in life — such as chocolate and chocolate-related recipes — are sacred even in the eyes of hackers, but a recent attack on a website belonging to chocolate manufacturer Hershey's proves otherwise.

Consumerist reports that many of Hershey's customers received an email announcing that a security breach recently occurred and that it resulted in the alteration of a recipe.

Yes, seriously. Someone hacked the Hershey's website and changed a recipe.

There aren't details as to which recipe was altered or how dramatic the change was. Hershey's did make it a point to explain that some customer information — such as email addresses, birth dates, addresses, and passwords used on Hershey's websites — may also have been compromised though.

The company suggests that customers who use the same password on its website as they do on other sites or services should change it as a precautionary measure.

But who's really worried about passwords now? I'm more focused on the fact that I can no longer trust recipes I find online.

No matter what your worries are though, here's the email Hershey's sent — as provided to Consumerist:

Dear Hershey Consumer,

At Hershey, we are committed to open communications with our consumers and other stakeholders. As a result, we want to take a moment to inform you about a recent incident and the steps we took to correct it.

We recently discovered that an unauthorized individual accessed one of our websites and altered one of our baking recipes. As you know, Hershey's recipes are built on our legacy of offering the highest-quality products for more than 100 years. Consumers rely on us for this information, and we take the quality of our baking and cooking recipes very seriously. We have corrected the issue and taken steps to enhance the security of this information. We have thoroughly investigated the situation and reviewed the recipes on this site to ensure their quality. All indications are that this incident involved only the site where we manage consumer baking and cooking recipes.

No financial information was stored on the same server as our recipes, and Hershey's online stores operate on a different system. However, the server did contain consumer website registration information, including email addresses, birthdates and street addresses as well as passwords used to enter some of our sites.

We have no indication that any of this consumer information was compromised; however, given the nature of this incident, we are acting out of an abundance of caution and informing you that this server was accessed. We are also outlining some steps to help you ensure your security whenever you use the Internet and email.

If you used the same password on a Hershey website that you use for your email or other sensitive accounts, please consider changing those passwords as a precaution. For your security, we ask you to be especially aware of email scams that ask for personal or sensitive information.

Remember, The Hershey Company never asks you to supply or verify sensitive personal or financial information via email; only provide this type of information through a secure website. If you receive a request for this type of information, you can be confident that The Hershey Company is not the organization making the request.

The following guidelines are offered by our information security experts to help protect yourself online:

- Vary your passwords by site

-Use strong passwords

-Change your passwords frequently

-Use caution when opening email links or attachments from unknown senders

We appreciate your loyalty to The Hershey Company and regret any inconvenience this may have caused. We take this matter very seriously and have enhanced our security measures to ensure the quality of our recipes.

If you have any questions or need further assistance, please call us at 1-800-468-1714 Monday through Friday between 9 a.m. and 4 p.m. Eastern Time.”

Related stories:

Rosa Golijan writes about tech here and there. She's obsessed with Twitter and loves to be liked on Facebook. Oh, and she can be found on Google+, too.

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Hershey's website hacked, recipe changed

Hershey's

One would think that some things in life — such as chocolate and chocolate-related recipes — are sacred even in the eyes of hackers, but a recent attack on a website belonging to chocolate manufacturer Hershey's proves otherwise.

Consumerist reports that many of Hershey's customers received an email announcing that a security breach recently occurred and that it resulted in the alteration of a recipe.

Yes, seriously. Someone hacked the Hershey's website and changed a recipe.

There aren't details as to which recipe was altered or how dramatic the change was. Hershey's did make it a point to explain that some customer information — such as email addresses, birth dates, addresses, and passwords used on Hershey's websites — may also have been compromised though.

The company suggests that customers who use the same password on its website as they do on other sites or services should change it as a precautionary measure.

But who's really worried about passwords now? I'm more focused on the fact that I can no longer trust recipes I find online.

No matter what your worries are though, here's the email Hershey's sent — as provided to Consumerist:

Dear Hershey Consumer,

At Hershey, we are committed to open communications with our consumers and other stakeholders. As a result, we want to take a moment to inform you about a recent incident and the steps we took to correct it.

We recently discovered that an unauthorized individual accessed one of our websites and altered one of our baking recipes. As you know, Hershey's recipes are built on our legacy of offering the highest-quality products for more than 100 years. Consumers rely on us for this information, and we take the quality of our baking and cooking recipes very seriously. We have corrected the issue and taken steps to enhance the security of this information. We have thoroughly investigated the situation and reviewed the recipes on this site to ensure their quality. All indications are that this incident involved only the site where we manage consumer baking and cooking recipes.

No financial information was stored on the same server as our recipes, and Hershey's online stores operate on a different system. However, the server did contain consumer website registration information, including email addresses, birthdates and street addresses as well as passwords used to enter some of our sites.

We have no indication that any of this consumer information was compromised; however, given the nature of this incident, we are acting out of an abundance of caution and informing you that this server was accessed. We are also outlining some steps to help you ensure your security whenever you use the Internet and email.

If you used the same password on a Hershey website that you use for your email or other sensitive accounts, please consider changing those passwords as a precaution. For your security, we ask you to be especially aware of email scams that ask for personal or sensitive information.

Remember, The Hershey Company never asks you to supply or verify sensitive personal or financial information via email; only provide this type of information through a secure website. If you receive a request for this type of information, you can be confident that The Hershey Company is not the organization making the request.

The following guidelines are offered by our information security experts to help protect yourself online:

- Vary your passwords by site

-Use strong passwords

-Change your passwords frequently

-Use caution when opening email links or attachments from unknown senders

We appreciate your loyalty to The Hershey Company and regret any inconvenience this may have caused. We take this matter very seriously and have enhanced our security measures to ensure the quality of our recipes.

If you have any questions or need further assistance, please call us at 1-800-468-1714 Monday through Friday between 9 a.m. and 4 p.m. Eastern Time.”

Related stories:

Rosa Golijan writes about tech here and there. She's obsessed with Twitter and loves to be liked on Facebook. Oh, and she can be found on Google+, too.

View the original article here

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Hershey's website hacked, recipe changed

Hershey's

One would think that some things in life — such as chocolate and chocolate-related recipes — are sacred even in the eyes of hackers, but a recent attack on a website belonging to chocolate manufacturer Hershey's proves otherwise.

Consumerist reports that many of Hershey's customers received an email announcing that a security breach recently occurred and that it resulted in the alteration of a recipe.

Yes, seriously. Someone hacked the Hershey's website and changed a recipe.

There aren't details as to which recipe was altered or how dramatic the change was. Hershey's did make it a point to explain that some customer information — such as email addresses, birth dates, addresses, and passwords used on Hershey's websites — may also have been compromised though.

The company suggests that customers who use the same password on its website as they do on other sites or services should change it as a precautionary measure.

But who's really worried about passwords now? I'm more focused on the fact that I can no longer trust recipes I find online.

No matter what your worries are though, here's the email Hershey's sent — as provided to Consumerist:

Dear Hershey Consumer,

At Hershey, we are committed to open communications with our consumers and other stakeholders. As a result, we want to take a moment to inform you about a recent incident and the steps we took to correct it.

We recently discovered that an unauthorized individual accessed one of our websites and altered one of our baking recipes. As you know, Hershey's recipes are built on our legacy of offering the highest-quality products for more than 100 years. Consumers rely on us for this information, and we take the quality of our baking and cooking recipes very seriously. We have corrected the issue and taken steps to enhance the security of this information. We have thoroughly investigated the situation and reviewed the recipes on this site to ensure their quality. All indications are that this incident involved only the site where we manage consumer baking and cooking recipes.

No financial information was stored on the same server as our recipes, and Hershey's online stores operate on a different system. However, the server did contain consumer website registration information, including email addresses, birthdates and street addresses as well as passwords used to enter some of our sites.

We have no indication that any of this consumer information was compromised; however, given the nature of this incident, we are acting out of an abundance of caution and informing you that this server was accessed. We are also outlining some steps to help you ensure your security whenever you use the Internet and email.

If you used the same password on a Hershey website that you use for your email or other sensitive accounts, please consider changing those passwords as a precaution. For your security, we ask you to be especially aware of email scams that ask for personal or sensitive information.

Remember, The Hershey Company never asks you to supply or verify sensitive personal or financial information via email; only provide this type of information through a secure website. If you receive a request for this type of information, you can be confident that The Hershey Company is not the organization making the request.

The following guidelines are offered by our information security experts to help protect yourself online:

- Vary your passwords by site

-Use strong passwords

-Change your passwords frequently

-Use caution when opening email links or attachments from unknown senders

We appreciate your loyalty to The Hershey Company and regret any inconvenience this may have caused. We take this matter very seriously and have enhanced our security measures to ensure the quality of our recipes.

If you have any questions or need further assistance, please call us at 1-800-468-1714 Monday through Friday between 9 a.m. and 4 p.m. Eastern Time.”

Related stories:

Rosa Golijan writes about tech here and there. She's obsessed with Twitter and loves to be liked on Facebook. Oh, and she can be found on Google+, too.

View the original article here

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NYC’s Website Reinvented by the City’s First Hackathon

About 75 developers from across the United States (and at least one from Canada) accepted New York City Chief Digital Officer Rachel Sterne’s invitation to spend 36 hours of last weekend envisioning a better nyc.gov.

The city’s first ever hackathon offered little incentive: There were no cash prizes, no iPad giveaways, and the city has not committed to using any of the designs to replace the website it launched in 1996 and last redesigned more than five years ago. Five of 14 teams whose designs were chosen by judges for various honors will be thanked personally by New York City Mayor Michael Bloomberg in meetings this week.

“Really the goal was to bridge the worlds of government and technology and having a dialog,” Sterne says. “This really showed what people want.”

So what do people want? Most of the winning designs’ homepages focus on search, mirroring Bing and Google. Sterne saw: StackOverflow-like forums that encourage users to help each other, as well as gamification, location and social elements. In other words, these are the trends you’d expect from coders working with APIs from Google, Bit.ly, Foursquare and other popular web services.

New York City also introduced two new APIs at the event: one that works with 311 and another that constantly updates apps that use the city’s more than 400 open data sets with the latest changes.

Here are the five winning designs. What changes would you like to see on your city’s government website?

For comparison, here is a photo of NYC’s current website:

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Book Review – The Hidden Treasure In Your Website

written by John Chow on August 1, 2011

The Hidden Treasure In Your Website (available in paperback and Kindle edition) is a new book written by Tomer Treves, the Chief Marketing Officer for Infolinks. The book is the first professional guide to monetizing your website or blog with in-text advertising and is highly recommended to everyone who wants to make more money from their sites.

When I talked to Tomer at Blog World in New York, he told me the reason for the title is because in-text advertising really unlocks the hidden treasure in your website. In-text ads are those double underline ads you see on this blog. They look like a link and the ad shows when you hover over it. The nice thing about in-text ads is that it allows you to make money without taking up or replacing any current ad space. It’s like getting free money!

I was an early adapter to in-text advertising because I didn’t want to solely rely on AdSense. Google allows in-text ads to run along side AdSense ads. For publishers, blogs and webmasters who are looking to diversifying their ad partners, in-text advertising is far and away the best accompaniment to Google AdSense.

Ideal for bloggers and website owners, The Hidden Treasure In Your Website tells you how In-Text ads can help you monetize your content. You will discover the many advantages of In-Text ads, and learn how to integrate and optimize them to extract maximum income. Some of the book’s highlights include:

The best ways to make links visually appealingHow to determine where to put In-Text ads and where to turn them offHow to choose the best In-Text ad networkunderstand the interrelations between In-Text ads and Google AdsenseHow to apply In-Text ads to content in languages other than English

Comes with a $1,000 Coupon

Included with The Hidden Treasure In Your Website is another treasure: a $1,000 coupon from Infolinks. If you follow the advice in the book and integrate in-text ads, Infolinks will double your first month’s earnings up to $1,000. Naturally, there’e s a catch. You have to use Infolinks as your in-text service provider. I don’t have a problem with that, since I run Infolinks already and they’ve proven to be a great money maker for me.

I wrote an Infolinks optimization guide back in November, and many bloggers used it to increase their in-text earnings. The Hidden Treasure In Your Website will help you kick it up to another level. If you run, or are thinking of running, in-text advertising on your blog, then I recommend picking up a copy of Tomer’s book. The Hidden Treasure In Your Website is available now at Amazon.com in both paperback and Kindle edition.

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Posted in Make Money Online, The Net

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Hackers tamper with Sun website

19 July 2011 Last updated at 11:10 GMT Visitors to the Sun's website were redirected to this spoof page A group of computer hackers has tampered with the website of the Sun, owned by News International.

At first, readers were redirected to a hoax story which said Rupert Murdoch had been found dead in his garden.

A group of hackers called Lulz Security, which has previously targeted companies including Sony, said on Twitter it was behind the attack.

Visitors to the Sun website were then redirected to the group's Twitter page, before News International took it down.

News International said it was "aware" of what was happening but made no further comment.

Readers trying to access thesun.co.uk were taken to new-times.co.uk and a story entitled "Media mogul's body discovered".

It suggested that Mr Murdoch had been found after he had "ingested a large quantity of palladium".

Disbanding

After that site stopped working, the Sun's address was re-directing to LulzSec's Twitter account, which claimed to be displaying "hacked internal Sun staff data" in one entry.

In another, the group said: "Arrest us. We dare you. We are the unstoppable hacking generation..."

Continue reading the main story Iain Mackenzie Technology reporter, BBC News

The attack on the Sun website is in line with LulzSec's "hacktivist" ethos. Although it claims to do what it does for laughs, the group usually has a point to make.

Often it is trying to raise awareness of the poor security measures put in place by large organisations.

However, some of its hits have been more overtly political. In one case, LulzSec broke into the website of US broadcaster PBS after it showed a documentary that was critical of Wikileaks.

The attack on the Sun website has LulzSec's fingerprints all over it, with the combination of a mischief-making news story, and a target that is seen as being involved in corporate wrongdoing.

Clearly this is not the most significant development in the scandal currently engulfing News International. But the turning of the hacking tables is, at least, curiously ironic sideshow.

It is thought the Times website and the News International corporate website were taken down by the company as a precaution on Monday evening.

BBC technology reporter Iain MacKenzie said the attack on the Sun website was in line with LulzSec's "hacktivist" ethos, with the combination of a mischief-making news story, and a target that is seen as being involved in corporate wrongdoing.

He said: "Clearly this is not the most significant development in the scandal currently engulfing News International. But the turning of the hacking tables is, at least, curiously ironic sideshow."

Last month the hacking group announced it was disbanding.

Lulz Security made its announcement through its Twitter account, giving no reason for its decision.

A statement published on a file-sharing website said that its "planned 50-day cruise has expired".

The group leapt to prominence by carrying out attacks on various high-profile companies.

The first came in May 2011 when the hackers targeted Fox.com in retaliation for calling rapper and entertainer Common "vile" on the Fox News channel.

A month later, they turned their attention against Sony, taking data from thousands of people including names, e-mail addresses and dates of birth.

The group has also cyber-attacked broadcaster PBS, the CIA, and the United States Senate.

As a parting shot, it released a selection of documents apparently including confidential material taken from the Arizona police department and US telecoms giant AT&T.

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