Three Benchmarks That Written Content Needs To Meet In Order To Be Successful

The features that should be employed in any effective marketing strategy are too many to count, but you can take specific elements and apply the appropriate steps. A blog is just like a business and needs to be handled accordingly. If you have a company, you need structure, marketing,IT management, and all the other elements that it entails. As far as a blog is concerned, it needs many elements that translate into a sound and coordinated approach.

With any blog, content is obviously one of the most important ingredients to having a good site and, if you’re boiling it down, there are three main benchmarks that need to be reached. This is essential to the writing process in order to express your thoughts clearly, professionally, and effectively. Readers are becoming increasingly savvy when it comes to the content that they’re consuming, and it’s up to the writer to meet the exceptional demands of writing any content, without which you will see a resulting decline in your blog’s efficacy.

A vast majority of material on the web is riddled with spelling, grammar, and syntax errors. Not everyone is adept at forming thoughts and sentences, but it’s up to the writing to learn how to do this. Poor sentence construction can derail a post or article long before the reader even has a chance to get past the first paragraph. This isn’t to imply that a single spelling error turns someone off. These things happen from time to time, but exceptionally bad writing is a quick way to turn a reader off. If you feel that you may be lacking in any of these areas, you can get apps or software programs that can give you a good foundation for writing so you’re not making rookie mistakes when creating content.

Any content must feel natural and keep with the overall flow of a blog. If your blog is about finances, you don’t want a piece that has nothing to do with it. This is an unfortunate side effect of marketing, link-building, and SEO, but you have to ensure that your content is keeping with the overall aim of your blog. If this is seen to be lacking, you run the risk of turning readers off and losing credibility. People know junk content when they see it. You should also ensure that you’re always aware of the audience that you’re speaking with. The same rules of relevancy applies and your topics should be informative to the following that fuels your blog.

Every work is important, and before you start clacking away at the keyboard just to get something out, you should sit down and draft a basic skeleton outline of any written content. Doing this will give your content purpose and flow that will decrease the chances of awkward concepts or thoughts cropping up in the body of your work. Keeping a goal or thought in mind will keep the narrative of the piece in order and both capture and engage the reader. Taking this approach is far better than rambling on in a way that’s more similar to a stream of conscientiousness than thoughtful precision.

When writing for a blog, you should always keep these concepts in mind. Anyone can create a blog, but not everyone can have a successful one. Consider these steps every time before you sit down to write any content that’s going to be seen by thousands of people.

This guest post was written by Brandy, who runs an IT Management web site.

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FA urgently needs reform say MPs

Whittingdale MP wants FA overhaul

The Football Association has been urged by MPs to make big changes in the way the game is run in England.

A report by MPs stresses the need to address the financial instability and the levels of debt in football.

John Whittingdale MP said: "Significant changes need to be made to the way the game is run to secure the future of England's football heritage."

Portsmouth became the first Premier League club to go into administration in February 2010.

"No one doubts the success of the Premier League in revitalising English football," Whittingdale said.

"But it has been accompanied by serious financial problems throughout the football league pyramid."

The Commons Culture, Media and Sport Committee [chaired by Whittingdale] has recommended that more rigorous measures should be introduced to promote a sustainable business and should underpin self-regulation measures introduced by the Premier League and the Football League.

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The FA is the organisation for the job, but it has some way to go getting its own house in order before it can tackle the problems in the English game

John Whittingdale MP

The report also suggests that a strong fit and proper persons test is consistently applied, and that the selling of a club's ground should not take place unless it is in the club's interest.

The Committee report also said that "there is no more blatant an example of lack of transparency than the recent ownership history of Leeds United" and has urged the FA to investigate if necessary with the assistance of Her Majesty's Revenue and Customs.

Other recommendations include an end to the Football Creditor's Rule, an FA review of expenditure at grass roots level, and a restructuring of the FA board.

"The FA is the organisation for the job, but it has some way to go getting its own house in order before it can tackle the problems in the English game, and address the future," Whittingdale added.

"We need a reformed FA to oversee and underpin a rigorous and consistent club licensing system and robust rules on club ownership, which should be transparent to supporters."

Continue reading the main story Matt Slater,
BBC sports news reporter

"The Culture, Media and Sport Committee's report on Football Governance is 112 pages of good sense and honorable intentions. Those eight evidence-gathering sessions, hundreds of written submissions and trips to see what German football looks like were not wasted. Sadly, we have been here before: many, many times. Government interventions into English football have been as regular and pointless as England's failures in summer tournaments. MPs get bored, ministers move on, governments change, football stays the same. Will this time be any different?"

The Commons Culture, Media and Sport Committee's findings now pass to Sports Minister Hugh Robertson, who will co-ordinate the Government's response and relay to football's governing bodies which recommendations it would like to see adopted.

"We will look carefully at the report in detail before setting out the Government's plans in our response," Robertson said.

"But it's clear that no change in the areas of governance, financial regulation, transparency and the involvement of supporters is not an option.

"There is a moment here for the football authorities to respond positively and decisively to both the content and spirit of the report and we will be working with them to achieve this," he added.

Shadow Sports Minister Ian Austin was equally supportive of the measures and recommendations made in Friday's report.

"The game needs strong leadership on governance issues, transparency for every professional club and proper involvement for supporters and fans because giving fans a bigger stake in their clubs and a greater say in the decisions which are made by football's governing bodies should be an integral part of modern football," Austin said.

"In the period ahead it is important that the FA build on reforms to be considered by their shareholders next month and the Premier League embraces the need for change by making a clear commitment to improved governance arrangements."

Some of the recommendations made may not meet with the Premier League's approval, but the corporation have said they will await the Government's response before reacting to the Commons Culture, Media and Sport Committee's findings.

David Bernstein took on the role of FA Chairman in December 2010

"The CMS Select Committee has undertaken a lengthy and considered inquiry into the governance structures of English football, one we were happy to contribute to with both written and oral evidence," the Premier League said in a statement.

"We, along with the other football authorities, will now consider the report's contents and await the Sports Minister's response before taking a view on the recommendations and any part the Premier League may have to play in implementing them."

Supporters Direct, which gives advice and funding to fans wanting to enhance representation and set up trusts at clubs, has welcomed the report into football governance in England.

Brian Burgess of Supporters Direct said: "The Select Committee's inquiry has provided a welcome opportunity to consider the challenges facing football in this country and hear the views of the fans.

"With 52 clubs who are or have been in the top 92 having suffered from insolvency events since 1992 it is clear that things cannot carry on as they are.

"We look forward to working with the Government, the FA, the Premier League and the Football League to develop practical solutions to respond to the report's recommendations," Burgess added.

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