Welcome to the United States of Android and iOS

We know about the "blue state/red state" divisions in America, but now we have a map showing a "North vs. South divide" in the battle between Android and iOS (Apple) phones.

Consumers in the South and Southwest "tend to be Android-biased compared to the rest of the country, while those in the Midwest and Northeast lean towards iOS," according to Jumptap, a targeted mobile advertising company, which put together the map.

"California, Texas and Florida over-index for Android use, and states in New England and the Midwest over-index for iOS use." Over-indexing, says Jumptap, means that a mobile OS "is used/requested at a rate higher than the national average in that area."

Research In Motion's BlackBerry use, interestingly, is "over-indexed in New York."

The data, Jumptap said in a report, "establishes an evolving narrative of a North vs. South divide in the ongoing battle of the two top mobile operating systems..

The report is based on information from the first half of the year from more than 83 million users on the company's mobile ad network.

Jumptap found, as other research companies have, "that Android continues to hold the top spot in terms of overall share (with iOS coming in a close second), but that iOS ads continue to outperform ads on other operating systems."

(That's because "the uniformity of the iPhone’s browsing and app experiences generates higher advertising interaction," Jumptap said. "Updates of the Android and BlackBerry OS platforms should strive for the same seamless experience.")

While the map shows an OS divide, it also shows that some states, normally not allied in politics or much else, can be when it comes to wireless: California and Texas, for example, are Android dominated; Montana and Louisiana are iPhone-heavy. Stuck inbetween an iPhone and Android state: both North Dakota and South Dakota, which lean toward the BlackBerry.

Update: While Hawaii and Alaska aren't shown on the map, "Hawaii is a state that falls in the iOS camp, and Alaska over-indexes for both Android and iOS," Jumpstat says.

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