Book Marketing: How 4 Authors Are Finding Success With Social Media

Author: Blake Northcott

Twitter: @ComicBookGrrl

Facebook: Vs. Reality

Website/Blog: BlakeNorthcott.com

If you’re a new writer who’s looking ahead to a seemingly daunting publishing task, take a tip from Toronto writer Blake Northcott.

She recently self-published Vs. Reality, a work she’s calling a “comic book-inspired urban fantasy novel.” The Kindle version is now available through Amazon.com.

During the nine months spent writing her comic and movie blog, she amassed a 16,000-strong Twitter following, and collected more than 1,700 personal Facebook friends. Furthermore, in the space of one week earlier this month, her re-launched blog got 4,500 page views.

To put the numbers in perspective, her Twitter tribe is roughly the same size as that of publisher Image Comics. And a few days ago, Goodreads.com notified Northcott that she is the tenth most-followed Canadian on the site.

Northcott’s social media presence includes what she describes as an “instant feedback mechanism that tells me people are listening.”

“People are so passionate about books, comics and movies,” says Northcott. “When you connect with them on their level, and they know you’re legitimate, they respect you a lot more. Social media facilitates the ‘secret handshake’ where you get into the club, and people know you’re one of them.”

3. Blake Northcott – Vs. Reality

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