Extramarital 'dating' site hits 10 million members

Stand up and cheer — or spit? Extramarital "dating" service AshleyMadison.com said Tuesday it has crossed the 10 million-member mark worldwide.

“We, along with the people who have researched and covered this topic, recognize that infidelity is a world-wide behavior that crosses both genders, every socioeconomic and ethnic group and that uniquely positions AshleyMadison.com to become a platform for 100 million potential members," boasted Noel Biderman, founder and president of the site, part of Avid Life Media, Inc., in a press release.

Biderman — who is married with two young children — launched the site in 2002 after he "discovered that countless numbers of married men and women were using traditional ‘singles’ dating sites," according to a press release from the company. "In the past year, the site experienced a huge international growth and is now available in 15 countries."

As Bloomberg Businessweek noted in a story about AshleyMadison.com earlier this year, "not surprisingly, the majority of its users are men — an estimate on the site says there are seven of them for every three women. Based on internal projections, Avid Life is expected to generate $60 million in revenue this year and $20 million in profit. Almost all of that comes from Ashley Madison."

And here's some trivia from AshleyMadison about its members on this "auspicious occasion": 32 percent of them say they have "five or more affair partners.

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